Studio 22


Proposed a brand refresh and identity system for Studio 22 – a London-based fitness studio catering to a broad and evolving demographic, from children’s boxing and postnatal strength training, to personal coaching and HYROX-focused sessions.

As part of the project, a brand-new logo system was developed alongside a suite of moving image visuals and OOH concepts. Together, the bank of visuals aimed to extend the Studio 22’s identity into wearable merch for members and crew, along with a website landing page.