Studio 22


We proposed a brand refresh and identity system for Studio 22, a London-based fitness studio catering to a broad and evolving demographic, from children’s boxing and postnatal strength training to personal coaching and HYROX-focused sessions.

As part of the project, we developed a new logo system alongside a suite of moving image assets and OOH concepts, extending the identity into branded merchandise for members and a cohesive range of apparel and materials for the Studio 22 team.