Jordan Rakei (The Loop)
Decca Records UK
Commissioned by Decca Records, a Universal Music sublabel, to design merchandise for Jordan Rakei’s 2024 album The Loop.
Reinterpreted the concept of the ‘loop’ into a bespoke visual motif, developed in response to the album’s lyrical and thematic core. This formed the foundation of a cohesive merch system – applied across tshirts, hoodies and totes, translating the record’s identity into fan-facing products.
Iterations for ‘The Loop’ motif