Half Moon x Apple Music


Commissioned by New York–based community radio and artist collective Half Moon for their debut collaboration with Apple Music, this project spotlighted DJs and artists from the South Asian diaspora.

We developed an adaptable visual template that bridges Indian sonic heritage with contemporary club culture, forming a vibrant identity rooted in traditional South Asian colour palettes.

Drawing from the ornate details of historic Rajputana palaces, floral motifs and classic check patterns, the design translates these references into a bold, contemporary system to be used across Apple Music ecosystem.