Half Moon x Apple Music


Commissioned by New York–based community radio and artist collective Half Moon for its debut collaboration with Apple Music, this project spotlighted DJs and artists from the South Asian diaspora.

An adaptable visual template was designed to connect India’s sonic heritage with the contemporary club cultures of international cities where Half Moon has an established presence. The result was a vibrant identity rooted in traditional South Asian colour palettes.

Drawing from the ornate details of historic Rajputana palaces, floral motifs and classic check patterns, the design translates these references into a bold, contemporary system for use across the Apple Music ecosystem.